Helix Publicity publicist Brittany Press and translator Tiffany Bae speak to Cherry Chu Magazine about the realities of working in the Asian pop industry, as well as offer their career advice to our readers.

Album batch buying, expensive merchandise, and obsessive streaming may be popular ways of supporting K-pop groups. But are they necessary to call yourself a fan?

A new all-virtual girl group just debuted and AI Naevis, a character from aespa’s expansive Metaverse lore, is set to debut next month. But are virtual idols here to stay?

It all started on April 4, 2022, randomly scrolling through social media and various uploads of the members on the Grammys’ red carpet, peppered with ARMY’s imaginative reels.

Body image and K-Pop have been at the centre of many heated discussions, so is there a danger to the industry, both for idols and fans?

Gone are the days of physical albums and photocards. Or are they?

How should you dress for a K-pop concert and what inspires fans? We’ve got you covered, with a little help from the ATEEZ fans at the 2022 London show…

With the likes of SM Entertainment’s aespa leading the way for groups in the K-Pop metaverse, it was only a matter of time before another company sought to reap the rewards of animated idols.

These shows see contestants – usually teenage and young adult trainees – compete to be chosen as debuting members of a new pop group. With spectacular performances and plenty of drama, it is no wonder these contests are such a big hit with audiences.

Numerous universities across the United Kingdom pride themselves on their vast array of society and club choices available to students, ranging from popular sports to more niche interests.