With her visuals, talent, and trend-setting style, we’re here to tell you all about one of the undisputed ‘It Girls’ of K-pop: member of BLACKPINK and soloist, JENNIE.

Have you ever seen the term ‘nugu’ used online in K-pop spaces and wondered—What even is a nugu group? We’re here to explain it to you!

Tour announced, tickets purchased… Now what's next as you countdown to the best night of your life?!

Since their launch two years ago, their sound, lyrics, and aesthetics have offered a fresh perspective on girlhood within the Korean Wave.

You’ve found out your favorite K-pop boy-group idol is enlisting — what now? Here are five things you can do to fill your time and stop the world from ending while they’re away.

“The thing I put all of my heart into the most is, indeed, music.” — Woozi, SEVENTEEN’s Lead Vocalist and Producer for DAZED Korea. 

Breathing fresh air into the K-pop industry, KISS OF LIFE revived music for good.

A new location, new products, and a promising café space have been unveiled in the Manchester K-pop shop.

New technology means new K-pop concepts but are AI idols here to stay?

“I worry that this trend will slowly push me out of the fandom, or at least [stop me] from stanning any new groups in the future”.

It is hard to deny the influence Y2K style has had on social media and current fashion trends, but Y2K’s growing popularity in the K-Pop industry, too, can’t be ignored.

The popularity of self-producing K-pop groups has truly skyrocketed over the past few years. But what actually makes for a self-producing group?

K-pop groups are known for their killer choreography and their dances are often what attract so many people to the genre.

Aside from the elaborate choreographies and genre bending music, the fashion and gleaming stage outfits are often what draws many new fans to K-pop.

Which group has got the best physical K-pop albums? From VHS tapes to birthday cakes, which albums have aced in the aesthetics department?

From deodorant to phone storage, we’re here to help you navigate the K-pop concert necessities to set yourself up for a fun night!

Helix Publicity publicist Brittany Press and translator Tiffany Bae speak to Cherry Chu Magazine about the realities of working in the Asian pop industry, as well as offer their career advice to our readers.

A new all-virtual girl group just debuted and AI Naevis, a character from aespa’s expansive Metaverse lore, is set to debut next month. But are virtual idols here to stay?

It all started on April 4, 2022, randomly scrolling through social media and various uploads of the members on the Grammys’ red carpet, peppered with ARMY’s imaginative reels.