A new location, new products, and a promising café space have been unveiled in the Manchester K-pop shop.

New technology means new K-pop concepts but are AI idols here to stay?

“I worry that this trend will slowly push me out of the fandom, or at least [stop me] from stanning any new groups in the future”.

It is hard to deny the influence Y2K style has had on social media and current fashion trends, but Y2K’s growing popularity in the K-Pop industry, too, can’t be ignored.

The popularity of self-producing K-pop groups has truly skyrocketed over the past few years. But what actually makes for a self-producing group?

K-pop groups are known for their killer choreography and their dances are often what attract so many people to the genre.

Aside from the elaborate choreographies and genre bending music, the fashion and gleaming stage outfits are often what draws many new fans to K-pop.

Which group has got the best physical K-pop albums? From VHS tapes to birthday cakes, which albums have aced in the aesthetics department?

From deodorant to phone storage, we’re here to help you navigate the K-pop concert necessities to set yourself up for a fun night!

Helix Publicity publicist Brittany Press and translator Tiffany Bae speak to Cherry Chu Magazine about the realities of working in the Asian pop industry, as well as offer their career advice to our readers.

A new all-virtual girl group just debuted and AI Naevis, a character from aespa’s expansive Metaverse lore, is set to debut next month. But are virtual idols here to stay?

It all started on April 4, 2022, randomly scrolling through social media and various uploads of the members on the Grammys’ red carpet, peppered with ARMY’s imaginative reels.

Gone are the days of physical albums and photocards. Or are they?

How should you dress for a K-pop concert and what inspires fans? We’ve got you covered, with a little help from the ATEEZ fans at the 2022 London show…

With the likes of SM Entertainment’s aespa leading the way for groups in the K-Pop metaverse, it was only a matter of time before another company sought to reap the rewards of animated idols.

These shows see contestants – usually teenage and young adult trainees – compete to be chosen as debuting members of a new pop group. With spectacular performances and plenty of drama, it is no wonder these contests are such a big hit with audiences.

Following on from BTS and Coldplay’s huge success with their collaboration track ‘My Universe’, the topic of crossovers between East-Asian artists and western artists is brought into the light once again.