To showcase South Korean culture to a globally-based audience through the lenses of Entertainment and Lifestyle.

To provide journalists and creatives a platform to share their interest in South Korean culture while gaining key employability skills they can utilise when taking the next step in their professional career.

To create well-researched, factual content across all platforms to better inform readers of all aspects of South Korean culture, through the lenses of Entertainment and Lifestyle.

To share opinions on different projects and releases which will in turn encourage our readers to form their own opinions. 

To uphold a professional and friendly manner when interacting with readers, viewers, and business partners.

To cultivate a global community of South Korean culture enthusiasts who are well-informed and individualistic and have the initiative to cultivate their own opinions.

To monetise the magazine to a standard that allows the magazine to pay for itself through adsense and business collaborations.

To produce enough yearly income to pay all contributors compensation for their work and to create a sustainable business model in which Cherry Chu Magazine can employ a small number of full-time employees who produce written and visual content for the magazine.