“I worry that this trend will slowly push me out of the fandom, or at least [stop me] from stanning any new groups in the future”.

It is hard to deny the influence Y2K style has had on social media and current fashion trends, but Y2K’s growing popularity in the K-Pop industry, too, can’t be ignored.

The popularity of self-producing K-pop groups has truly skyrocketed over the past few years. But what actually makes for a self-producing group?

K-pop groups are known for their killer choreography and their dances are often what attract so many people to the genre.

Aside from the elaborate choreographies and genre bending music, the fashion and gleaming stage outfits are often what draws many new fans to K-pop.

Which group has got the best physical K-pop albums? From VHS tapes to birthday cakes, which albums have aced in the aesthetics department?

From deodorant to phone storage, we’re here to help you navigate the K-pop concert necessities to set yourself up for a fun night!

Helix Publicity publicist Brittany Press and translator Tiffany Bae speak to Cherry Chu Magazine about the realities of working in the Asian pop industry, as well as offer their career advice to our readers.

Album batch buying, expensive merchandise, and obsessive streaming may be popular ways of supporting K-pop groups. But are they necessary to call yourself a fan?

A new all-virtual girl group just debuted and AI Naevis, a character from aespa’s expansive Metaverse lore, is set to debut next month. But are virtual idols here to stay?